Τα δέκα διαχρονικότερα αθλητικά brands στον κόσμο
epa07591454 A logo of Nike in a Nike store in Beijing, China, 22 May 2019. A letter signed by 173 companies which including Nike, Adidas, says the US President's decision to raise import tariffs to 25 percent will disproportionately affect the working class after Donald J. Trump increased levies on 200 billion US dollars worth of Chinese imports into the US from 10 percent to 25 percent. EPA/WU HONG
Photo: ΑΠΕ-ΜΠΕ
Μερικά διάσημα ονόματα όπως η Nike και η Adidas είναι πολύ δημοφιλή λόγω της αντοχής και της απόδοσής τους στο χρόνο.
Ο αθλητισμός είναι αναπόσπαστο μέρος της ζωής και φυσικά έρχεται με πολλές ανάγκες σε αξεσουάρ, εξοπλισμό και ένδυση. Υπάρχουν πολλά brands αθλητικών ειδών στην αγορά, όμως μόνο μερικά από αυτά έχουν καταφέρει να ξεχωρίσουν.
Ποιοι είναι λοιπόν οι καθοριστικοί παράγοντες για να βρεθεί ένα brand στην κορυφή; Η ποιότητα είναι σίγουρα μια πολύ σημαντική παράμετρος, και ακολουθούν το μάρκετινγκ, η συνέπεια και η καινοτομία των προϊόντων, καθώς είναι αυτά που τα κάνουν να ξεχωρίζουν από το πλήθος.
Στη λίστα που ακολουθεί, σας παρουσιάζουμε τους ηγεμόνες της αγοράς αθλητικών ειδών: τις 10 πιο πλούσιες αθλητικές μάρκες στον κόσμο που έχουν καταφέρει να αντέξουν στο χρόνο.
Πηγή: Sports Browser
10. Kappa
Ιδρύθηκε το 1967 στην Ιταλία.
9. Lotto
Team Davitamon Lotto are seen at a hotel after the tenth stage of the 88nd Giro, the cycling Tour of Italy between Ravenna and Rossano Veneto, 18 May 2005. AFP PHOTO/FRANCK FIFE (Photo by FRANCK FIFE / AFP)
Photo: AFP
Ιδρύθηκε το 1973 στην Ιταλία.
8. Columbia Sportswear
Ιδρύθηκε το 1938 στις ΗΠΑ.
7. ASICS
--FILE--View of a tag of Asics in Anyang city, central China's Henan province, 10 April 2019.
Fashion brands Coach and Givenchy apologized on social media on Monday after Chinese netizens criticized them for selling clothes that mislabeled Hong Kong and Taiwan as separate countries, a day after Italian fashion house Versace apologized and lost its Chinese brand ambassador over a similar offense. Japanese sportswear manufacture Asics also apologized on Sina Weibo on Monday for inconsistent labeling as it listed Hong Kong and Taiwan as separate countries on its foreign-language websites, but placed the two regions under China on its Chinese website. (Photo by Chang zhongzheng / Imaginechina / Imaginechina via AFP)
Photo: AFP
Ιδρύθηκε το 1949 στην Ιαπωνία.
6. Fila
In this photo illustration a Fila logo is displayed on a smartphone on March 16, 2020 in Athens, Greece. (Photo by Nikolas Kokovlis/NurPhoto) (Photo by Nikolas Kokovlis / NurPhoto / NurPhoto via AFP)
Photo: AFP
Ιδρύθηκε το 1911 στην Ιαπωνία.
5. Puma
epa03309696 (FILE) A file photo dated 18 February 2009 showing the logo of the German shoes and sportswear company Puma, Nuremberg, Germany, 18 February 2009. Shares in Puma slumped more than 5 per cent 19 July 2012 after the German sports goods group issued a surprise profit warning amid weak consumer demand in Europe. Germany's second-biggest sports goods maker said its first-half net profit fell by about 13 per cent. It now expects revenue this year will grow at a mid single-digit rate, instead of its previously forecast high single-digit rate. EPA/DANIEL KARMANN
Photo: ΑΠΕ-ΜΠΕ
Ιδρύθηκε το 1948 στην Γερμανία.
4. Under Armour
Under Armour, Inc. Logo. (PRNewsFoto/Under Armour, Inc.)
Photo:
Ιδρύθηκε το 1996 στις ΗΠΑ.
3. Reebok
The logo of footwear and clothing company Reebok, a subsidiary of German sporting goods giant Adidas, is seen in a store on March 10, 2021 in Munich, southern Germany. - German sportswear group Adidas said on March 10, 2021 the pandemic sent its earnings plunging 78 percent in 2020 but it is expecting strong profit growth in the next four years. The Bavaria-based company, which is trying to sell its struggling US subsidiary Reebok, reported its net profits fell to 432 million euros (US 513 million) last year from 1.97 billion euros in 2019. (Photo by CHRISTOF STACHE / AFP)
Photo: AFP
Ιδρύθηκε το 1895 στην Αγγλία.
2. Adidas
epa07591455 A Chinese woman walks past a logo of Adidas in Adidas store in Beijing, China, 22 May 2019. A letter signed by 173 companies which including Nike, Adidas, says the US President's decision to raise import tariffs to 25 percent will disproportionately affect the working class after Donald J. Trump increased levies on 200 billion US dollars worth of Chinese imports into the US from 10 percent to 25 percent. EPA/WU HONG
Photo: ΑΠΕ-ΜΠΕ
Ιδρύθηκε το 1949 στη Γερμανία.
1. Nike
epa07591450 A Chinese woman walks past a logo of Nike outside Nike store in Beijing, China, 22 May 2019. A letter signed by 173 companies which including Nike, Adidas, says the US President's decision to raise import tariffs to 25 percent will disproportionately affect the working class after Donald J. Trump increased levies on 200 billion US dollars worth of Chinese imports into the US from 10 percent to 25 percent. EPA/WU HONG
Photo: ΑΠΕ-ΜΠΕ
Ιδρύθηκε το 1964 στις ΗΠΑ.
