Έλενα Μπάρμπα

Elena Barba serves as Chief Marketing Officer at Novibet, where she leads the company’s global marketing strategy and drives its international growth and brand expansion. She brings extensive international experience in brand strategy, marketing communications, and business growth across diverse industries, including iGaming, telecommunications, and FMCG.

Since joining Novibet in 2022, Elena has been instrumental in building and scaling the company’s global marketing function, leading cross-functional teams across multiple markets and driving impactful, data-driven strategies. She has successfully overseen major market entries, including Brazil and Ireland, and delivered integrated, multi-channel campaigns that significantly enhanced brand awareness, customer acquisition, and overall business performance. Her leadership spans brand development, customer experience, digital marketing, and strategic partnerships, contributing to Novibet’s strong positioning in highly competitive markets.

Prior to Novibet, Elena held senior roles at WIND Hellas and Philip Morris International, where she led large-scale communication strategies, product launches, and customer acquisition programs. She has a proven track record of managing high-performing teams, delivering measurable business results, and aligning marketing initiatives with broader organizational goals.