Tonia Georgiadi is the General Manager of L’Oreal Luxe for Greece and Cyprus. Born and raised in Athens, she studied Business Administration at the Athens University of Economics and Business before earning a Master’s degree in Marketing from the University of Stirling in the UK. She began her career at DELTA Dairy S.A. in Marketing and Finance, before joining Diageo, where she managed iconic international brands including Johnnie Walker and Smirnoff. In 2006, she joined L’Oréal and built an international career across luxury beauty, holding senior leadership roles in Athens and Paris for brands such as Lancôme, Armani, YSL Beauté, Kiehl’s, and Couture Fragrances. Following her years in Paris, she also expanded her commercial expertise within L’Oréal’s Consumer Products Division in Greece. A single mother with an international career, Tonia brings together strategic leadership, commercial expertise, and extensive experience across more than 25 European markets.
