Τα δέκα πολυτιμότερα brands του 2021
Logo of the newly-opened Apple Store at Sanlitun in Beijing, China, 17 July 2020.
Photo: AFP
Μπορεί οι επιπτώσεις της πανδημίας να έφεραν πολλές επιχειρήσεις στην καταστροφή, ορισμένες εταιρείες όμως κατάφεραν να αυξήσουν τα κέρδη τους κατά πολλά εκατομμύρια.
Τις χρονιές 2020-2021, η παγκόσμια οικονομία γνώρισε μια από τις χειρότερες πτώσεις μετά από τη Μεγάλη Ύφεση. Ωστόσο, ενώ οι επιπτώσεις της πανδημίας έφεραν πολλές επιχειρήσεις στην καταστροφή, ορισμένες εταιρείες όχι μόνο κατάφεραν να παραμείνουν στη ζωή μέσα στο χάος – αλλά να αυξήσουν τα κέρδη τους.
Η συνολική αξία των 100 κορυφαίων brands του 2021 αυξήθηκε κατά 42%, φτάνοντας συνολικά τα 7 τρισεκατομμύρια δολάρια. Στη λίστα που ακολουθεί περιλαμβάνεται η κορυφαία δεκάδα των πολυτιμότερων brands για το 2021.
Πηγή: Visual Capitalist
10. Mastercard
epa07308763 (FILE) - A close-up image showing a Mastercard credit card on a computer keyboard in Frankfurt, Germany, 10 September 2016 (reissued 22 January 2019). Media reports state Mastercard has been fined 570 million Euros by EU competition authorities over excessive fees. EPA/MAURITZ ANTIN
Photo: ΑΠΕ-ΜΠΕ
Αξία: 112.88 δισ. δολάρια
9. McDonald's
epa07801529 A sign outside a McDonald's fast food restaurant in Stoneham, Massachusetts, USA, 29 August 2019. McDonald's USA and the National Franchisee Leadership Alliance announced that the company would be holding harassment training for employees starting in October 2019, following reports by workers of sexual harassment. EPA/CJ GUNTHER
Photo: ΑΠΕ-ΜΠΕ
Αξία: 154.92 δισ. δολάρια
8. Visa
Αξία: 191.29 δισ. δολάρια
7. Alibaba
--FILE--A Chinese netizen looks at a logo of Alibaba.com on his computer in Huaibei city, east China's Anhui province, 19 September 2018.
Alibaba Group Holding Ltd announced on Wednesday (19 September 2018) the establishment of a dedicated chip subsidiary that aims to create customized artificial intelligence chips and embedded processors to further support the tech giant's sprawling cloud and internet of things businesses. The company plans to launch its first indigenous AI interference chip - AliNPU - in the second half of 2019, Chief Technology Officer Zhang Jianfeng told its annual cloud computing conference in Hangzhou. Zhang said the company has embarked on developing its own quantum processors, and is looking to roll out genuine quantum chips in two to three years. (Photo by Chen jialiang / Imaginechina / Imaginechina via AFP)
Photo: AFP
Αξία: 196.91 δισ. δολάρια
6. Meta
Meta Platforms Inc. logo is pictured through a magnifying glass in this illustrative photo taken in Kyiv on 29 October, 2021. Facebook renames itself to new company brand Meta, Chief of Facebook Mark Zuckerberg said on 28 October 2021. (Photo by STR/NurPhoto) (Photo by NurPhoto / NurPhoto via AFP)
Photo: AFP
Αξία: 226.74 δισ. δολάρια
5. Tencent
epa08921399 (FILE) - A sign hangs outside the headquarters of Tencent, the parent company of Chinese social media giant WeChat, in Beijing, China, 18 August 2020 (reissued 06 January 2021). On 05 January 2021 US President Donald Trump signed an executive order banning transactions with eight Chinese-connected apps, including Alipay owned by Ant Group Co and other apps owned by Chinese tech giant Tencent Holdings Ltd. EPA/WU HONG
Photo: ΑΠΕ-ΜΠΕ
Αξία: 240.93 δισ. δολάρια
4. Microsoft
epa07942258 (FILE) - The Microsoft Windows logo at the COMPUTEX, the largest computer show in Asia, in Taipei, Taiwan, 31 May 2016 (reissued 23 October 2019). Microsoft is to release their fiscal year 2020 first quarter earnings on 23 October 2019. EPA/RITCHIE B. TONGO *** Local Caption *** 52790591
Photo: ΑΠΕ-ΜΠΕ
Αξία: 410.27 δισ. δολάρια
3. Google
Google logo displayed on a phone screen is seen in this illustration photo taken on October 18, 2020.
(Photo Illustration by Jakub Porzycki/NurPhoto)
Photo: AFP
Αξία: 458 δισ. δολάρια
2. Apple
epa07329973 A view of an Apple store in Grand Central Station in New York, New York, USA, 29 January 2019. The company is scheduled to report fiscal first-quarter results at the end of of day. EPA/JUSTIN LANE
Photo: ΑΠΕ-ΜΠΕ
Αξία: 612 δισ. δολάρια
1. Amazon
This picture taken on on October 22, 2019, shows a new Amazon warehouse, part of mobile robotic fulfilment systems also known as 'Amazon robotics', in Bretigny-sur-Orge, some 30kms south of Paris. (Photo by Philippe LOPEZ / AFP)
Photo: AFP
Αξία: 683.85 δισ. δολάρια
